project maintain
The “Maintain” Project is an initiative dedicated to giving clothing a new life through alterations, customization, and upcycling. We aim to show that a wardrobe doesn’t have to be disposable – with a creative approach, even old or seemingly ordinary garments can become something truly unique.
We share ideas for different types of transformations – from small adjustments that refresh everyday pieces to more radical changes that give them an entirely new character. We experiment with fabrics, colors, and details, creating projects that not only align with current trends but also reflect the individuality of their owner.
“Maintain” is not just about working with clothes – it’s also about how they are presented. We style photo shoots that place our reworked garments in a broader, aesthetic context. Each transformation becomes part of a story that can be seen, interpreted, and used as inspiration.
On our social media channels, we regularly publish practical tips, tutorials, and examples of transformations. Our goal is to show that fashion can be creative, mindful, and relevant to everyday life – without sacrificing quality or style.
We invite you to explore with us how creativity and a conscious approach to fashion can transform a wardrobe into something new, lasting, and truly personal.
Join our community
Let's discover together how we can nurture our wardrobe treasures with great care and creativity!